The Procter & Gamble (P&G)-Gillette Merger |
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» Business Strategy Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:
» Study and analyze the recent trends, structure, and problems facing the
consumer goods industry. Contents:
Keywords:Procter & Gamble, Gillette Co, Mergers and acquisitions, AG Lafley, James M Kilts, Unilever, Revlon Inc, Wella AG, FMCG (fast moving consumer goods) industry, Wal-Mart, Radio Frequency Identification (RFID), Product overlaps, Synergies, Reckitt Benckiser |
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